Privacy policy

IDEAL LORENZ BAUMER SAS (Bäumer) is a one-man limited liability company registered in the Paris Trade and Companies Register under number 384 631 982 and whose registered office is located at 19 place Vendôme, 75001 Paris.

This Privacy Policy describes how we use your personal data collected via (the "Website") and by any other means (e.g. social networks, cookies, etc.). Please read this Privacy Policy carefully.

We may update the Privacy Policy at any time.

Information you provide and how we use it
We will collect several types of personal data about you for the purposes described in this Policy, including:

contact information (such as your name, date of birth, nationality, email address, postal address, telephone number and other personal data) that you provide during the registration process on the Website, including if you subscribe to our newsletter or register and create an account on the Website;
personal data that may be included in communications you send to us, for example to report a problem or submit requests or comments about the Website or its content;
information about your use of our Website and your browsing of our Website, such as your IP address, data identifying your device, your operating system and the type of browser you are using, and information about the pages of the Website you visit, collected through cookies or other tracking technology;
personal information collected from third parties, such as data you agree to share with us on publicly accessible social networks (e.g. Facebook, Instagram).
This data will be used to:

manage and respond to requests for information, tailor-made orders and repairs;
send targeted communications, for example an order confirmation email;
identify products or services that may be of interest to you on the basis of your purchase history or our in-store discussions;
To carry out credit checks, prevent fraud and other prohibited or illegal activities, and maintain the security of our platform;
Refusal to provide us with the personal data required for the above purposes may consequently prevent us from providing you with the services offered on the Website or from fulfilling our obligations under the law or any regulation. Failure to provide certain personal data may therefore constitute, in certain circumstances, a legitimate reason for not providing you with the services of the Website.

Like most websites, Bäumer uses cookies and similar technologies that allow us to recognize you and personalize your experience on our site.

For more information, please see the "Cookie Policy" in the Legal Notice.

IP addresses
We collect information about your computer or mobile device, including, where available, your IP address, operating system, connection times and browser type. We use this information to better understand how visitors use our Site and for internal reporting purposes.

Sharing your personal information
We may disclose your personal data to our affiliates or suppliers who assist us in providing the services we offer, responding to requests for information, receiving and sending communications, updating our marketing lists, analysing data, providing support services or performing other tasks as necessary.

We will also respond to requests for personal data where this is required by law or where we believe that disclosure is necessary to protect our rights and/or to comply with a legal process, court order, governmental request or other legal process served on us.

Protection of your information
We want you to be able to use our Site in complete confidence and we are committed to protecting the personal information we collect. We restrict access to your personal information to those employees who reasonably need to have access to it in order to provide products or services to you or to carry out their professional duties. We have appropriate physical, electronic and procedural, technical and organisational safeguards in place to protect the personal information you provide to us against unauthorised or unlawful processing and against accidental loss, destruction or damage.

However, where we ask you to choose a password in order to access certain parts of our Site, it is your responsibility to choose a secure password and to keep this password confidential. You must not choose a password that you have already chosen for another site, and you must not share it with anyone else.

Retention of your personal data
It is our policy to retain your personal data only for as long as is necessary for the purposes for which it was collected.

In specific circumstances, we may also retain your personal data for longer periods under the applicable limitation period in order to have a reliable record of your dealings with us in the event of a claim or dispute.

Your choices
You have the right to request access to the personal information we hold about you in our records, to correct any inaccuracies and to update any obsolete information. In certain circumstances, you have the right to request the erasure of your personal information or a restriction on its use.

You have the right to object to our processing of your personal information in certain circumstances. In particular, you may ask us to stop sending you direct marketing communications at any time (please note, however, that we may continue to send you service-related (i.e. non-commercial) communications, such as e-mail updates on the status of your order). If you wish to exercise any of these rights, please write to us at the address below.

You can unsubscribe from e-mail marketing communications at any time by sending an e-mail to or in the "Contact Us" section or by clicking on the "unsubscribe" link in Bäumer newsletters.

If you have any concerns about how we use your information, please contact us using the details below and we will do our best to resolve your issue. After investigating your complaint, we will respond to you in writing within a reasonable time setting out the remedies we propose.

How to contact us
For further information, please email us at or write to us at the following address: Bäumer - 19 Place Vendôme - 75001 Paris.